3 Best eCommerce Platforms for Beginners

I’m going to explain three of the best eCommerce platforms for beginners so that you can easily build a premium website that attracts customers and generates sales.

All of these eCommerce platforms do the following:

• Streamline your business
• Handle shipping and fulfillment
• Offer dashboards to view all your analytics
• Integrate with PayPal and Stripe
• And Dropshipping

1. Shopify

Shopify provides a drag-and-drop store builder for selling physical products. And it hosts your website.

Shopify is clearly the most used eCommerce platform on the planet with over 1.7 million businesses powered by it.

Here are some differentiating features:

• It comes with 70 themes that allow you to easily customize elements such as colors and fonts.
• Your Shopify products can sync with Facebook and Instagram. This means that your customers can browse and even buy products from your posts and messages.
• You can use Shopify to list your products on websites like Amazon, Ebay, and Walmart.
• If you have a Wordpress, Squarespace, Wix, or Weebly website, you can easily add Shopify buy buttons to your website.
• It has built-in blog and SEO tools so that you can grow traffic for your website organically.
• Shopify provides its own email marketing tools that allow you to create email campaigns and segment your audiences in your email list.
• It allows you to integrate with Facebook and Google ads so that you can easily create ad campaigns for your products.

In short, it provides all the tools you need to sell products, manage orders, handle shipping, carry out payments, create and analyze digital marketing campaigns, and more.

2. Squarespace

Squarespace allows you to sell both physical and digital products in an online store. Additionally, it can host your website.

Some differentiating features include:

• The capability to not only sell physical products, but also the ability to sell your service. Also, Squarespace allows your customers to schedule appointments with you to book your services.
• The capability to sell monthly and biweekly subscriptions for digital content
• The ability to sell digital content like music and ebooks via direct download from your website

3. Wix eCommerce

Wix is an all-in-one solution that lets you build a beautiful and well-branded online store.

Some differentiating features include:

• Over 500 very well-designed online store templates. You should definitely check them out.
• The ability to build your brand by offering a handy Logo Maker, which can generate well-designed logos in minutes. If that’s not enough, it also offers a business name generator, which can produce hundreds of business name suggestions for you at a time. All you have to do is add a word or two in a name field and there’s also an optional industry field.
• It also has the ability to offer subscriptions so that customers can automatically order from you on a weekly and monthly basis.

Overall, Shopify seems like the most comprehensive and robust solution for eCommerce. But, it largely depends on your specific needs. It’s probably a good idea to try all three of these to find out which one meets your need the best.