The "10X Thinking" Framework - 2 Use Cases To Multiply Your Results

May 14, 2021

If you want to learn more about the 10x thinking framework and how it can benefit you, you came to the right place.


In this article, I’ll discuss two use cases for 10x Thinking.


The 10x Thinking framework was popularized by Google several years ago. Another name they gave it was Moonshot Thinking. This concept was also popularized by Grant Cardone, one of the top sales trainers in the world. This innovation method involves conceptualizing a concept such as a product, service, function, or goal that is ten times more effective or faster than what is typical for that concept.


Here are two use cases:


10x Goals

10x Thinking forces you to change your perceptions about what’s technically possible at a fundamental level. For example, if you aim to make $60,000 per year, you’ll likely need to use a traditional approach that most people would use such has going to college and getting a corporate job. If you 10X that goal and aim to make $600,000 per year, you’ll need to completely revamp how you approach that goal at a fundamental level. You’ll probably need to start your own business, rent out real estate properties, and other unconventional methods that 99% of people would not do.


10x Products & Services

When you think in 10X, you enable yourself to create offerings that can be radically different from competitors’ current offerings.

It enables you to create offerings now that otherwise would not have existed until perhaps 5–10 years later or even longer.


For example, if you conceptualize a product that is 10x more effective than what is typical for that product, you’ll need to completely rethink the physical components, scientific principles, and development approaches to make that product possible. In fact, an entirely new product may need to be created from the ground up.



📚 "The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth" by David Silverstein, Philip Samuel, and Neil DeCarlo:

📚 "Cracking Creativity: The Secrets of Creative Genius" by Michael Michalko:

💻 Innovation: From Creativity to Entrepreneurship Specialization:

💻 Strategic Management and Innovation Specialization (Coursera):

📚 "The 10X Rule: The Only Difference Between Success and Failure" by Grant Cardone:


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